Eastern Cape Parks and Tourism Agency is the official provincial entity responsible for promoting tourism, conserving biodiversity, and managing nature reserves and heritage assets across the Eastern Cape. The agency plays a key role in positioning the province as a competitive local and international tourism destination while supporting sustainable economic development.

Ampersand was commissioned to design and develop a comprehensive 12-month integrated marketing campaign roll-out. The campaign was structured around monthly themes aligned to seasonal travel patterns, key attractions, and strategic tourism objectives.

Ampersand led the creative strategy and production of all themed campaign assets, delivering a flexible suite of materials for use across digital, social, print, and promotional channels. The result was a cohesive, scalable campaign framework that enabled consistent storytelling and sustained destination visibility throughout the year.