Nelson Mandela University is a public university based in Gqeberha (Port Elizabeth) with campuses across the Eastern Cape. It is recognised for its commitment to academic excellence, social justice, and innovation, and is the only university in the world to bear the name of Nelson Rolihlahla Mandela.

Ampersand was commissioned to conceptualise and deliver a student recruitment marketing campaign targeting both undergraduate and postgraduate prospective students. The campaign was designed to drive awareness, engagement, and registrations across multiple digital channels.

In addition to creative development, Ampersand was responsible for campaign performance tracking and reporting, managing paid and organic activity across Facebook, Twitter (X), LinkedIn, Google Ads, and Instagram. The result was a data-informed campaign that aligned creative strategy with measurable recruitment outcomes.