In 2009, when the United Nations General Assembly declared Nelson Mandela’s 18 July birthday Nelson Mandela International Day, Madiba called on the people of the world to honour him by helping their communities.

The Nelson Mandela Foundation based their focus and messaging on the promotion of  community and home-based gardens, supporting fruit and indigenous tree planting, and creating awareness of the intersections between food security and climate change.

In 2022 the Foundation chose to highlight the plight of food security and climate change with the tagline, “Do what you can, with what you have, where you are.”

Ampersand undertook videography of the activities in Mvezo and Zwide in the Eastern Cape, South Africa, for the development of marketing and funding assets.