Tretchikoff

Vladimir Grigoryevich Tretchikoff was a Russian-born artist based in South Africa whose work Chinese Girl, popularly known as The Green Lady, became one of the best-selling art prints of the twentieth century.

Ampersand conceived and produced an experimental illustration project responding to renewed public interest in Tretchikoff’s work, sparked by the rediscovery of the original model for The Lady of the Orient. The project explored themes of accessibility, commercialisation, and the transient nature of media attention.

Ampersand created a contemporary illustrated reinterpretation of The Green Lady, augmented with an embedded augmented reality (AR) animation accessible via smartphone. The studio led the full scope of work, including illustration, animation, and AR integration.

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