South African Red Cross Society forms part of the world’s largest humanitarian movement, providing relief to communities affected by natural disasters and conflict. This project was commissioned by the Nelson Mandela Bay Red Cross, which relies largely on public and private-sector support.

Ampersand was commissioned to conceptualise and deliver a donor-focused campaign designed as a call to action for corporate sponsors and funders. The campaign aimed to humanise and localise the work of the Nelson Mandela Bay chapter by foregrounding the motivations, compassion, and lived experiences of its staff members who have chosen humanitarian relief as a career.

Ampersand led the full scope of work, including campaign conceptualisation, art direction, brand positioning, tone of voice, photography, videography, and graphic design. All outputs were produced in alignment with the global corporate identity guidelines of the International Red Cross movement, resulting in a comprehensive, sponsor-ready media package.