Uber Technologies, Inc. is a global mobility platform offering ride-hailing, food delivery, and micromobility services.

Ampersand was commissioned to produce an educational animated video introducing the Uber Select service to approved drivers. The animation explained the positioning of Uber Select as a higher-end offering than UberX, while remaining more accessible than Uber Black.

The illustrated animation was developed specifically for the East African market, with initial rollout in Kenya. The project was well received and led to additional animation work being commissioned on an annual basis.