Underculture Contemporary Fine Arts Gallery is the first dedicated contemporary fine arts gallery in Port Elizabeth.

Ampersand was tasked with creating a visual brand identity for Underculture. The brief specified a design language that could work across a number of applications, from websites and social media to exhibition posters and other print materials. ​​​​​​The resulting visual identity incorporated elements celebrating the subversive nature of contemporary art, and bringing into question how we view and engage with the world around us.

Ampersand oversaw all elements of the visual identity design, brand development, photography, videography and graphic design.