Underculture Contemporary Fine Arts Gallery is the first dedicated contemporary fine arts gallery in the city.

Ampersand was commissioned to develop a distinctive visual brand identity that could operate seamlessly across digital and print platforms, including the website, social media, and exhibition collateral. The resulting identity embraces the subversive nature of contemporary art, challenging how audiences perceive and engage with the world around them.

Ampersand led the full creative scope, including visual identity design, brand development, photography, videography, and graphic design.