Naked® products are driven by the notion of ‘simplicity’, that nature strives toward simple and elegant ends by complex – and even invisible – means. Designed by runners, for runners, who searched without success for a product or running band that had the capacity, flexibility, comfort and performance they needed.

Ampersand oversaw and designed the official website for Naked’s Africa store with regards to its UX & UI design, overall development and e-commerce integration.