Open Realty is an independent estate agency based in the Nelson Mandela Metro, established following the client’s exit from a national franchise in order to build a distinct and ownable brand identity.

Ampersand was commissioned to conceptualise and design the organisation’s new visual identity, leading all aspects of brand development and the creation of comprehensive branding and marketing materials. The scope included photography, videography, and graphic design.

The identity was informed by an extensive audit of South African real estate brands and was designed to communicate transparency, client empowerment in the buying and selling process, and the abundance of quality property available through the brand.