The Soapbox was an advertorial publication showcasing the best of local food, fashion, art, and design in Nelson Mandela Bay. It evolved into a multi-platform brand spanning print, a website, a blog, a mobile application, and video content.

Ampersand was commissioned to develop and grow the brand across all touchpoints. Each monthly issue featured carefully curated editorial content highlighting some of Nelson Mandela Bay’s and South Africa’s most loved creative and cultural brands, while the digital platforms extended the experience through interviews and video content produced during major cultural events such as the National Arts Festival.

Ampersand led the full scope of work, including visual identity design, brand development, photography, graphic design, copywriting, and the UX and UI design of both the Soapbox website and mobile application.