The Soapbox publication was an advertorial platform showcasing the best in local food, fashion, art and design in Nelson Mandela Bay. It grew into a multi-platform brand that stretched across both digital (website, blog and mobile app) and print platforms.
Each monthly issue featured carefully curated articles that took the reader behind some of Nelson Mandela Bay, and South Africa’s, most loved brands including; Masterton’s Coffee and Tea Specialists, Vovo Telo, the Something Good Roadhouse, the Music Kitchen, The Richmond Hill Music Festival, the Design Indaba Simulcast, The Collective Graduate Fashion Show and Mohair South Africa – just to name a few.
The Soapbox’s online platforms featured video interviews by some of South Africa’s most respected theatre performers during the National Arts Festival, including Lizz Meiring, Tim Plewman and Thembi Mtshali-Jones.
Ampersand was responsible for the visual identity design, brand development, photography, graphic design and copywriting. Ampersand was also responsible for the accompanying mobile application’s UX & UI design, as well as the UX & UI design for the Soapbox website.